One of the most successful new artist in the rap scene is New York City's A$AP Rocky. Check out the trailer for the documentary about the man who, according to the NY Times, is responsible for "changing New York rap for good."
Drake had a blast hosting the Levi's team for some building-wide photo shoot fun. Take a look at our favourite behind-the-scene shots taken by Mike Palmer; of Drake staff + local friends wearing their 501®'s >>