Eating sweet cereal in footie PJs on Saturday morning: it doesn't get more quintessentially "kid" than that. Authors Marty Gitlin and Topher Ellis take us on an historical journey through the rise of milky crunchy mornings and the economic boom that followed the first pour. Imagine a book filled with images of retro cereal boxes and tales of the 1902 spike in cereal manufacturing that followed in the footsteps of Dr. John Harvey Kellogg’s introduction of Granose Flakes in 1896 + more.
(Photos via: New York Times Magazine)